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New York City Tourism reveals new name & brand identity, ET TravelWorld


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New York City Tourism + Conventions is the official destination marketing organisation and convention and visitors bureau for the City of New York, dedicated to maximising travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide.

At its annual meeting on March 29, the organisation’s President and CEO Fred Dixon debuted the new name and brand identity of the organisation: New York City Tourism + Conventions.

The destination’s new brand system aimed at travellers from around the world includes a new brand strategy and comprehensive visual identity system comprising a new logo, colour standards, typography, art direction and graphic elements.

The debut of the new name and brand system was launched in conjunction with a social campaign, #WHATSGOODNYC, harnessing the ‘opinion power’ of the City’s 8.5 million New Yorkers, offering them a chance to share their points of view on ‘what’s good’ and what to experience across the City’s five boroughs.

The campaign offers insights, tips, recommended activities, and excursions through various channels to engage and encourage visitors and locals to explore all New York City has to offer.

Exploring New York City’s neighborhood with TBO Academy

Often referred to as the city that never sleeps, New York City is constantly alive and active throughout the day and night. The city is well-known for its diverse culture, distinctive skylines, and world-famous landmarks, which includes structures like the One World Trade Center and the Empire State Building. TBO Academy is offering opportunity to explore this city that never sleeps.

“With over 56 million visitors to the five boroughs last year, fuelling tens of billions of dollars in spending for our local economy New York City is not coming back, it is back,” said New York City Mayor Eric Adams. “New York City Tourism + Conventions’ new branding reflects our city’s energy and spirit and will make sure everyone knows that there’s never been a better time to visit the greatest city in the world. I’m a five-borough mayor, and I look forward to seeing visitors all over the Big Apple this year.”“The introduction of our new name and brand system marks a significant moment for our organisation,” said Fred Dixon, President, and CEO of New York City Tourism + Conventions.

“Our new brand captures the essence of New York City in its entirety: an ever-expansive destination that offers diverse and authentic experiences that enrich the traveller and benefit all New Yorkers. This shift strategically positions us to continue leading the City’s nearly USD 65 billion tourism economy. It makes clear our purpose and mission as the official tourism organisation for one of the world’s greatest destinations-our commitment to New York City has never been greater.”

The structure, mission, and global network of New York City Tourism + Conventions remains the same as that of NYC & Company.

New social media handles @nyctourism and @nyctourismnews will launch across Twitter, Instagram, Facebook, and LinkedIn encouraging New Yorkers and travellers alike to engage and share using the hashtag #WhatsGoodNYC.
New York City’s economic recovery continued in 2022 with over 56 million travellers arriving in the New York City—a 72.5 per cent increase over 2021. The New York City saw 9.4 million international travellers visit the five boroughs—more than triple the number in 2021. The New York City also hosted over 4 million business travellers signalling the return of this important segment. This activity marks the return of 85 per cent of the City’s record 2019 visitation levels.

The New York City remains on track to welcome 63.3 million visitors in 2023. The pace of tourism’s rebound helps fuel New York City’s economic recovery having supported approximately 340,000 jobs in the full leisure and hospitality sector, more than USD 40 billion in direct visitor spending and approximately USD 60 billion in total economic impact for 2022.

  • Published On Mar 30, 2023 at 06:55 PM IST

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