In a significant step towards establishing India as a premier wedding destination globally, the Events and Entertainment Management Association (EEMA) of India has collaborated with Deloitte to create a draft of the country’s first-ever Wedding Tourism Policy.
The policy draft was presented to G V Krishna Reddy, the Minister of Tourism, Government of India, during the two-day knowledge camp organised by the Ministry of Tourism in Delhi as part of the Mission Mode exercise for Visit India Year 2023.
The Wedding Tourism Policy is expected to provide a structured approach to the wedding industry’s growth and development in India, creating job opportunities and boosting the economy, shared Samit Garg, President, EEMA.
“The policy has been created with a view to making India the go-to destination for weddings. We believe that this policy will not only benefit the wedding industry but also contribute significantly to the country’s tourism sector,” said Garg, while presenting the draft to the Ministry of Tourism. The draft has been developed by industry experts and key stakeholders, with Deloitte providing their expertise to ensure that it aligns with the government’s vision for tourism in India, he added.
According to Garg, the Wedding Tourism Policy draft is a comprehensive document covering several aspects of the wedding industry in India. It includes guidelines for the promotion of the country’s unique wedding customs and traditions, the development of infrastructure to support the industry’s growth, and the creation of a legal framework to ensure that the industry operates ethically and transparently, he said.
“The Wedding Tourism Policy is a welcome step towards establishing India as a premier wedding destination. We are committed to providing all the necessary support to the industry and working towards the growth of the sector,” said Reddy on the draft.
The wedding industry in India is estimated to be worth over USD 50 billion, and the Wedding Tourism Policy draft is expected to have a significant impact on the sector’s growth. The policy’s implementation will create a positive impact on various allied sectors, including hospitality, transportation, and local handicrafts, among others.
The policy draft was prepared by a team of experts from EEMA, the Wedding Council, and Deloitte, with inputs from key stakeholders in the industry like Rajeev Jain, Prerana Saxena, Sabbas Joseph and Chetan Vohra. The effort to create the policy has been ongoing for long, and the presentation of the draft to the Minister of Tourism marks a significant milestone for the industry, EEMA said in a statement.