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SWOT analysis, partnerships key for Rajasthan Tourism: Gayatri Rathore, ET TravelWorld

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<p><em>The Rajasthan Domestic Travel Mart (RDTM) has been established as a partnership between the Department of Tourism and the Federation of Hospitality and Tourism in Rajasthan (FHTR) to boost the domestic tourism industry in the state.</em></p>
The Rajasthan Domestic Travel Mart (RDTM) has been established as a partnership between the Department of Tourism and the Federation of Hospitality and Tourism in Rajasthan (FHTR) to boost the domestic tourism industry in the state.

The Rajasthan Domestic Travel Mart (RDTM) has been established as a partnership between the Department of Tourism and the Federation of Hospitality and Tourism in Rajasthan (FHTR) to boost the domestic tourism industry in the state. During the first promotional roadshow for RDTM 2023, Gayatri Rathore, Principal Secretary of Tourism for the Rajasthan Government, shared the state’s policies such as the Rajasthan Rural Tourism Scheme 2022, Guest House Scheme 2020, and Film Tourism Promotion Policy, which have elevated the tourism industry to industry status and created a favorable environment for investment.Rathore emphasised upon the need for a SWOT analysis of the tourism industry’s infrastructure to prevent stagnation and cater to the specific demands of tourists. She also spoke about Rajasthan emerging as a significant MICE and wedding destination due to the state’s numerous heritage properties which make excellent venues for events and efforts for development. Additionally, golf courses are also being developed to promote golf tourism, which is another sector poised to attract credible investments.

She also noted that public-private partnerships are crucial to enhancing tourism in the state and praised the success of the RDTM as an effective model.

The RDTM aims to showcase luxury, niche, religious tourism and other types of tourism, and Rathore pointed out that MICE and wedding destinations are emerging in Rajasthan due to its rich heritage properties that serve as excellent venues for events. The development of golf courses is also set to promote golf tourism and attract further investment.

RDTM 2023 is being jointly organised by the Department of Tourism, Government of Rajasthan, with the Federation of Hospitality and Tourism in Rajasthan (FHTR) from July 14 to 16, supported by the Hotels and Restaurants Association of Rajasthan (HRAR), Indian Heritage Hotels Association (IHHA) and Rajasthan Association of Tour Operators (RATO).

Delhi preparing for new Tourism Policy; looks at pvt partnerships

The Delhi Tourism Department is seeking industry feedback and suggestions for launching a new tourism policy this year. The move comes as part of a broader push to boost tourism and build on the success of Delhi’s existing Film Tourism policy. Additionally, there are plans to involve private players to operate Dilli Haats in Janakpuri and Pitampura.

Last year, the second edition of RDTM was a tremendous achievement with over 5,000 B2B meetings conducted over two days. Around 200 sellers showcased over 800 properties, agencies and experiences. In addition to knowledge-sharing sessions, the event included four FAM trips for more than 60 travel agents.

Adding that the event has a significant positive impact on domestic tourism, Tarun Bansal, Treasurer of FHTR said that RDTM is a unique partnership between government and the federation of private stakeholders. “There is no other partnership event of the level of RDTM focused on increasing domestic footfalls to Rajasthan for the entire state,” he affirmed.

“The Rajasthan government is fortunate to have a highly supportive and investor-friendly administrative system that collaborates with private organisations and takes proactive measures to promote tourism in the state,” Bansal added.

During the promotional roadshow, a MoU was also signed between the Department of Tourism and FHTR. This MoU aimed at digital promotion of tourism in Rajasthan in public private partnership.

On behalf of the Rajasthan Tourism Department, Director Rashmi Sharma and on behalf of FHTR, President, Apurv Kumar signed the document.

Speaking during the event, Sharma said that mindfulness is required to achieve a fine balance between how we use the natural resources and what we give back to the environment. The knowledge of ‘Vocal for Local’ and the three Rs of ‘Reduce, Reuse, Recycle’ should be underlined to reduce the carbon footprint, she added.

Why the need to focus on sustainable tourism: Global perspective

In keeping with its theme for this year, ‘Working Towards Net Zero’, ATM 2023, held in Dubai, had some interesting sessions focussed on connecting global tourism professionals and have them share knowledge as well as showcase innovations with the tourism professionals. The idea being to direct the sector’s journey towards decarbonisation. The interactions left strong impressions.

Besides, ‘Sustainable Tourism’ has been announced as the theme for RDTM 2023. Speaking on the same, President of FHTR, Kumar said that the concept is becoming increasingly important as increasingly more people around the world seek to explore popular destinations. He expressed that due to the increasing number of tourists visiting these places annually, there is a potential risk of natural resources being depleted and local communities being adversely affected.

Therefore, it is crucial for all stakeholders in the tourism industry to collaborate and promote sustainable practices to preserve the cultural heritage and natural beauty of these destinations for future generations.
This encompasses minimising the environmental impact of tourism, boosting local economies, and ensuring that the presence of tourists benefits the local community, he added.

In his concluding remarks, Former President FHTR, Randhir Vikram Singh said that domestic tourism has been indispensable in the Covid-19 times to the tourism and hospitality industry. “All tourism stakeholders will reap the benefits of the thriving platform that RDTM has become to promote domestic tourism and continue to lend their unwavering support,” he said.

For this year’s edition, more than 200 leading travel agents who send domestic tourists to Rajasthan are expected to attend RDTM as hosted buyers. Additionally, a significant number of non-hosted buyers are also anticipated to attend the event. The organisers plan to emphasise new destinations, products, fairs, and events in Rajasthan, along with the state’s unique selling points, such as historical, cultural, and natural resources, which make it a popular tourist destination.

  • Published On May 11, 2023 at 03:47 PM IST

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