Jean Paul Gaultier campaigns often mix elegance with daring sensuality, using striking contrasts like feminine florals with strong, grounding base notes. The Divine campaign specifically, featuring stars like Yara Shahidi, celebrates womanhood through vibrant, confident expressions that take up space—each visually and emotionally.

Your makeup look can mirror this energy by utilizing gold as a central theme to evoke the heat, shine, and regality of the “goddess” aesthetic. Pair this with dynamic, fluid movements to emphasise how the water-activated aspect of the makeup gives it versatility and power, very similar to how Gaultier balances tradition and modernity in his campaigns​.

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