Escentric Molecules celebrates the fluidity of affection in latest campaign – Beautifaire

Escentric Molecules celebrates the fluidity of affection in latest campaign – Beautifaire


Through the years, our growing knowledge surrounding body chemistry and skin micro-flora has finally make clear why certain scents smell different on different people. To place it simply, compounds inside your body and your skin’s microorganisms engage with the components of a fragrance, leading to a wholly personal scent profile. Founded in 2006, Escentric Molecules was the primary brand to tap into this data and pioneer a latest sort of fragrance brand rooted in chemistry and scientifically-based research.  

‘Theirs’ Gift Set

£171.00

At Escentric Molecules, we consider that fragrances should not limited to binary categories but needs to be celebrated for his or her fluid nuances, identical to love. This Valentine’s Day, we’re excited to give you our limited edition ‘Theirs’ Gift Set, which means that you can select any two 100ml Molecule fragrances at a special price. Your chosen Molecules will likely be packaged together in our exclusive Valentine’s Day box, making it the final word fragrance experience.

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On the core of Escentric Molecules’ ethos lies the Molecule range, featuring M01, M02, M03, M04, and M05, where gender fluidity takes centre stage within the storytelling. As trailblazers within the industry, these fragrances challenge conventions and set a latest standard of excellence. Denouncing the standard fragrance structure, Escentric Molecules challenges the norms of what a fragrance could be by working with different unique chemical components and oils to formulate scents which evolve and alter depending on the wearers’ personal chemistry.

For Valentine’s Day, the brand has enlisted photographer Elizaveta Porodina to capture alternative imagery reflecting Escentric Molecules’ fundamental belief that the wearer is the true protagonist. Shying away from the celebrity campaign formula beauty brands have often followed, this campaign  – entitled ‘A Molecule is a Molecule is a Molecule, Love is Love is Love is Love’ – features mysterious figures in an embrace and focuses on creating an unconventional narrative. Their skin becomes a canvas for the Molecule range to create a novel and private story, embracing the fluid great thing about shared connections.

Molecule 01Molecule 01

Molecule 01

£95.00

Molecule 01 consists of the molecule Iso E Super pure and singular. Iso E Super is a molecule that hovers near the skin to create an indefinable aura across the wearer.
It’s characterised by a hyper-modern cedarwood note with a velvety sensation. Perfumer Geza Schoen explains its allure: “Iso E Super is one among those skin-sexy scents that makes you desire to nestle into it. It’s comforting, cocooning.”

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Molecule 02Molecule 02

Molecule 02

£95.00

Molecule 02 consists of the molecule Ambroxan pure and singular. Ambroxan has a subtle sensual quality with a radiant, long-lasting drydown. It’s a crystal with a chemical structure similar to the ambrox derived from ambergris. For hundreds of years ambergris was perhaps probably the most prized ingredient in perfumery. It’s a somewhat mysterious substance expelled by the cachalot or sperm whale that only attains its positive scent after a protracted maturation floating within the ocean.

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”Shooting this campaign has been a real labour of affection – shooting with friends and muses all the time seems like a private experience, and it shaped as much as be a day full of positive vibes, amazing conversations and a few of my favourite images.” explained Elizaveta Porodina. “In my artistic practice, I deeply consider within the multitude of various versions of oneself – and infinite possibilities of identity inside one person and one life – so after I was asked to collaborate on this campaign, I used to be immediately fascinated by the synergy of the values and concepts between my very own world and that of Escentric Molecules.”

Molecule 03Molecule 03

Molecule 03

£95.00

Molecule 03 consists of Vetiveryl Acetate, pure and singular.
Vetiveryl Acetate could possibly be described as a hybrid molecule, half-natural, half-synthetic. It’s a fraction of vetiver oil distilled from the roots of an Indian grass, which is then ‘crossed’ with acetic acid to remove the bitter and leathery points of the basis.

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Alongside the campaign, Escentric Molecules has also unveiled a brand latest tackle gifting. Breaking free from the standard ’his’ and ’hers’ gift formula, EM has created a limited-edition ’Theirs’ Gift Set. The exclusive set means that you can select any two 100ml Molecule fragrances at a special price, elegantly presented in EM’s exclusive Valentine’s Day Gift Box. Embracing the brand’s dedication to fluidity, the gift set invites wearers to interact with the fragrances on their very own terms and transcend the standard sensory experience of gifting. 

Shop the gathering throughout the article page and head to the gallery above to envision out the campaign. 

Molecule 04Molecule 04

Molecule 04

£95.00

Molecule 04 consists of Javanol, pure and singular.
Javanol is a sandalwood-type molecule that retains the radiance and endurance of natural sandalwood but is sheer and transparent like no sandalwood in nature. Javanol is like Iso E Super, the molecule in Escentric Molecules 01, in some ways. Like Iso E Super, it comes and goes. The person wearing it loses the flexibility to smell it after a short time, only to re-connect with it later.

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