Back in 2022, Rihanna filed a trademark for “Fenty Hair” which left fans on the sting of their seats ever since. Over the past few years, all has been hush-hush about hair care (other than her immediately viral looks, in fact) while her $2.8 billion dollar Fenty Beauty empire continued to scale. But, today, the bad gal finally revealed Fenty Hair, a reparative haircare collection, will join her game-changing business on June thirteenth.
“A recent family is moving in! @fentyhair is pullin up and it’s time to finally have the hair experience you’ve been waiting for,” Rihanna wrote on Instagram. “ how much switching my hair up matters to me. I’ve had almost every texture, color, length, from weaves to braids to natural- so I’m launching a versatile line of products for not only every hair want, but each product is designed to strengthen and repair every kind of hair, which is what we truly need! It’s time to play and get stronger by the style.”
Within the post, she gave “mama-chic” with a blonde pixie cut tucked behind her ears while strutting around a Fenty suburbia. “Are you ready?” she says, cheekily. Pastel-toned hair care bottles stuffed with shampoo, conditioner, styling products, and an edge brush were stocked up at a “Fenty Hair Supply” store and salon. Meanwhile, those with editorialized braids, natural hair, and even children’s hair filled the town; hinting that this line can be just as inclusive as every part else the mogul has touched.
And, in the event you ask us, a hair care line from Rihanna is smart. She’s at all times shown us the fantastic thing about and power in switching things up over time– be it her red era or her viral “Good Girl Gone Bad” big chop.
More recently? We’ve seen her on the cover of Interview magazine in thin gel-slicked whisps under a yellow wig, and later in braids and a layered blonde search for Vogue China. For now, a shortcut will do until next week, likely.
Even still, she understands that not everyone seems to be able to explore their textures in the identical way. As she told Allure at her Soft’Lit Foundation launch in April, “I feel like plenty of people get scared to play with hair since it’s such an enormous a part of your identity.” But, to support us along our self-expression journeys, as of this summer, the “Needed Me” singer is stepping in. And we will’t wait.
Fenty Hair can be available on June 13 at FentyHair.com. Enroll now on FentyHair.com to get exclusive early access to buy on June 10.
